Diablo IV Hell On Board - Blizzard Games - The One Show Young Ones 2023
Industry: Entertainment and Gaming

Role: Copywriter (script writing, storyboarding)

Developed by Blizzard in 1997, Diablo is an action role-playing game (ARPG) of good versus evil in Sanctuary's dark fantasy world. Diablo is considered by many to be among the greatest games of all time and has spawned two premium sequels: Diablo II in 2000 and Diablo III in 2012. In addition, the first mobile entry in the franchise, Diablo Immortal, was released in June, becoming the biggest launch in franchise history with over 30M downloads in 2 months.
The task was to create a standout idea for a Diablo IV launch campaign/activation that breaks through culture, exciting both non-players and seasoned adventurers, while reestablishing Diablo’s position as one of the greatest gaming franchises of all time.